Davido – A Global Dynamism

LOS ANGELES, CA – JUNE 29: Musician Davido, winner of Best International Act:

David Adedeji Adeleke, popularly known as Davido, is a Nigerian-American singer, songwriter, and record producer.

‘He is one of the most influential artists in Africa’ !!!
A food for THOUGHT, is this really an accurate analysis ?? Yes, the talented singer keeps winning locally, internationally and even globally, having chronic fans all over the world. This stands as a confession from music lovers across Africa.

Some time ago, the said talent spoke during an interview session with a popular TV Station that he is the “best Performing Artist in Nigeria at the time” and backed it up with some proof of AWARDS and ENDORSEMENT DEALS !!
We have some concrete proofs down the line….

Bobo Ajudua’s BFA & Co Legal has helped its client and leading pop artiste, Davido close a deal that sees him become an ambassador for Aspira’s Viva Plus Laundry Sanitizer Detergent Powder.
The unveiling ceremony which took place on Thursday at Radisson Blu Hotel in Lagos was one another of such deals overseen by Bobo Ajudua’s team.
BFA in a statement said, “Davido is a global brand that anyone will want to associate with and the partnership with Apsira only reiterates that fact.”

Aspira’s Head of Marketing, Mr. Santhosh Kumar Nair said “the company decided to sign on the hit maker and DMW boss because of his dynamism, popularity among Nigerian youths and his hardworking disposition which has put Nigeria on the global music map.”
Davido on his part expressed willingness to work with the Aspira, stating that the product- launch was in line with the vision of the company to break new grounds and deliver high quality product to their customers.
He said he accepted to join the family after thorough investigation and background study of what the company is about and discovered that the brand has initiated so many youth based projects and community development programs.
Calling on his fans to join the Viva train, he assured the company’s management of a thrilling experience as the new product, according to him, “has been tested and proven to be of A-plus standards”.


DAVIDO has got Outstanding Performances/Recognitions. This is what we’re talking about, who is to be compared to him amongst his contemporaries ??
Obviously no one disputes the fact that he’s a GLOBAL BRAND.

Written by Victor Jonah


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